Torland Jeans, founded in Vienna in 2017 by Sascha Hümbeli, is a champion of sustainability and social justice in the fashion industry. The company is committed to using environmentally friendly materials, fair production methods and an innovative recycling concept.

With the move to a larger shop in Ottakring, Torland hopes to increase both in-store and online sales and is now becoming actively involved in the neighbourhood community.

 

 

Three questions for entrepreneur and managing director Sascha Hümbeli

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What were your main reasons for relocating to Ottakring?

We decided to relocate to Ottakring because our existing warehouses were scattered across several locations and there was not enough space to meet the increasing demands of online shipping. We were looking for a location that offered both a small, street-level shop and sufficient storage space and working areas for our shipping operations. This way, our employees can work flexibly both in the shop and in shipping.

With the move to a larger shop in Ottakring, Torland hopes to increase both in-store and online sales and is now becoming actively involved in the neighbourhood community.

How does your business contribute to community life in the neighbourhood?

Our shop in Ottakring is very popular with the local community and we regularly engage with nearby businesses. We are planning to launch a number of initiatives, such as a neighbourhood oasis and using the pavement to display goods, to help revitalise the area. 

We also organise quarterly events to foster a strong local community and show residents that they can find everything they need in their neighbourhood without having to travel long distances.

Do you have plans to expand into other international markets as part of your digitalisation strategy?

Yes, we will continue to expand internationally from our base in Ottakring. The funding from the Vienna Business Agency and the Neighbourhood Initiative has enabled us to step up our digital business and focus on expanding our online business in Germany. We have already launched our brand in the Netherlands, Belgium and France and are planning to expand to other European countries.

“The funding from the Vienna Business Agency has enabled us to invest in our digital infrastructure earlier on, which has significantly accelerated the development of our online business.“

Managing Director of Torland,

Sascha Hümbeli

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“We are delighted that Torland was able to move into a newly refurbished, subsidised shop at Ottakringer Strasse 184 in December 2023 – another milestone in our Neighbourhood Initiative Funding for the Ottakring district.”

Business Support of the Vienna Business Agency,

Can Yönter

Torland

Ottakringer Straße 184, 1160 Vienna

torland-jeans.com

Services of the Vienna Business Agency

Supported in the promotion Wien Online Next/21

Digitalisierung

Supported in the promotion Home-Office 2020

Digitalisierung

Supported in the promotion Street-Level Business Revitalisation

Geschäftsbelebung

Supported in the promotion Grätzelinitiative Wien

Grätzelinitiative Wien