Green Marketing
Becoming sustainable and fit for the future with strategy
Discover the opportunities and challenges of green marketing strategies. Learn why sustainability is the key to long-term success and how to develop an effective green marketing strategy. Avoid greenwashing and learn from the best in the industry. Gain practical knowledge through small group exercises and targeted feedback. Marketing has a superpower, let's use it for a sustainable future.
In this contemporary workshop focussed especially on impact startups, you will learn how and why sustainability marketing can help your company to grow sustainably and what you need to pay attention to in order to avoid greenwashing:
Why is green marketing important and what opportunities does it offer?
How does green marketing work?
What is greenwashing and how do we avoid it?
What do inspiring companies do?
Guidelines and strategies for green marketing
Speaker
By attending the event, you consent to the use and publication of photographs taken during the event to depict the activities of the Vienna Business Agency on its website, its social media channels and in print media.
Registration is possible until 3 pm on the day before the workshop. Please cancel your registration in good time if you are unable to attend in order to enable other founders to participate.
The "Smart Founders" project is co-financed by the IBW/EFRE & JTF program.
Contact
Questions about the event? Please contact us.
