Purpose: error analysis, statistical evaluation of our website access, campaign analysis, conversion tracking, retargeting
Processing operations:
Http headers – contain IP addresses, web browser information, page location, document, referrer and website visitor.
Pixel-specific data - e.g. the pixel ID and the Facebook cookie.
Button Click Data - Labels and any pages viewed as a result of clicking the button.
Optional Values – Developers and marketers can optionally send additional visit information via personalized data events. Examples of personalized data events include conversion value, page type, and more.
Form Field Names - This includes the names of website fields such as email, address, and quantity.
Storage period: Facebook stores data until it is no longer needed or until your Facebook account is deleted, whichever comes first.
Joint controller: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
Legal basis for data processing: voluntary, revocable consent at any time
Consequences of non-consent: No direct effect on the function of the website; However, limited possibilities for further development and error analysis
Data transmission to the USA: Your data will be processed by the provider Facebook in the USA, which involves corresponding risks, e.g. B. secret data access by US authorities. With your consent, you also agree to the processing of your data in the USA.
