Management and Exploitation of Intellectual Property RightsHOB Technology GmbH’s objective is to develop smart core technology that allows it to provide a wide range of profit-making services in the future, and further, that HOB Technology is a company entirely fueled by future vision. What we really do, is to investigate ways in which the ‘real world’ and the ‘digital world’ will intersect in the future and to design technology to meet these new demands.
At the moment the focus of our project lies in books, the book market and book-related information, but this should not be mistaken as the sole scope of its application. Powerful search engines like Google are capable of indexing millions of pages and returning millions of results, but in our understanding this is definitely not the right way to continue. In the future it will not be about sheer quantity anymore, but about the quality, reliability and the relevance of the information. So the only way to proceed is to analyze, qualify and merge information rather than to simply index it. In order to present relevant results, it will also be necessary to understand and integrate the user’s requirements and personality in much better ways.
But how can this be achieved? Well, that’s what our core technology is about: to use the almost limitless resources of the internet to build a coherent body of data and to make it accessible in a more effective and intuitive way. This is the objective of our venture – and it is not a small task.