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Waytation

Waytation

Cemsit Yelgin und Florian Bräuer haben Waytation gegründet Foto © Sebastian Freiler

We Measure Conventions!

Two young entrepreneurs from Vienna discover an unfilled need in the field of conventions and now offer an analysis of indoor visitors with “Waytation”.
It is incredibly important for convention organizers to be able to back up their results with data and facts. What paths do the visitors move in? Where do they stop and for how long? Do the right target groups visit the appropriate presentations? Up until now there was no solution. Waytation, the startup from Vienna, is now successfully providing one.

Develop something that the customer needs

“Sitting in a train somewhere between Berlin and Vienna, Cemsit and I were trying to think of industries for which it would be interesting to measure distances.” As cofounder Florian Bräuer explains. “After our brainstorming session we ran our idea by acquaintances and consultants. With their input we began to develop our product. The startup service of the Vienna Business Agency was always available with advice. We hit the centre of the target. In the first year alone, we entered into contracts with a value of €210,000 from companies throughout Europe. This opened the doors for us internationally. It also helps that Vienna is known throughout the world as the convention and conference headquarters in Europe. The Vienna Convention Bureau, in particular, supported us from the very beginning.” adds cofounder Cemsit Yelgin, who is excited about official partnerships with the Austria Center Vienna and Reed Exhibitions.

Foto © Sebastian Freiler

Anonymous and exact data
But how does this technology work, and what data is gathered? The convention visitors receive a button which is integrated into the name tag. Only data relevant for the event organizer’s target groups will be stored on it. For instance, for a medical convention information about the visitor might include whether it is a doctor or a medical student, a healthcare worker or a researcher. Which target groups are interested in which presentations, or which convention booths have a high level of participation, can be precisely identified. The results of the button are evaluated anonymously and, in contrast to event apps used on smart phones, no personal data can be captured.

From the HTL to the startup hub
Cofounders Florian Bräuer and Cemsit Yelgin met at the HTL (Technical College)-Spengergasse. They began working on Waytation in early 2015 and now employ a team of 12, working away - and growing at a furious pace - in the office of the startup hub Frequentis. The growth is thanks to partnerships (CERN), grants (AWS/Accent) and business angels from the Startup300 investor network.

Services of  theVienna Business Agency:

  • Foundation Coaching

Company:

Waytation GmbH
Phorusgasse 8/15
1040 Wien
www.waytation.com

as of September 2016

 

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Vienna Business Agency.
A service offered by the
City of Vienna.

Mariahilfer Straße 20 1070 Vienna Austria

+43 1 25200

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