Competitions, cooperation, funding, events and more
In 2021, Vienna’s creative industries showed off all their diversity and dynamism – as well as the flexibility they so often need. We’d like to thank Vienna’s creative professionals, our partners and all the interested parties for all their dedication and cooperation!
Creativity and community: Creatives for Vienna
Our Creatives for Vienna competition posed the following question under the title “Future Communities”: As we look to the future of networking and collective creative action, how and where will they take place? Out of 420 project submissions by Viennese creatives, 137 creative concepts were awarded 7,000 euros each. Three audience prizes were also awarded, with support for their implementation. Benedikt Stonawski (ANTE UP), Johanna Pichlbauer (Design in Society) and Mark Neuner (Mostlikely) tell us more about their projects in the Vienna Stories.
Creative Days Vienna and Culture & Technology
How are current technological and social developments affecting the creative industries and the city? What opportunities and challenges do these changes present? For the second time, our Creative Days Vienna took place on 5 and 6 May 2021 as part of Vienna UP ’21.
Talks by international speakers, networking sessions and live podcasts addressed current issues at the intersection of culture and technology, such as hybrid spaces, cyberfeminism and NFTs (non-fungible tokens). Other highlights included experiences such as sonic traces on the Heldenplatz, a musical performance by Dorian Concept and a special children’s programme. You can still look at and listen to the Creative Days Vienna 2021 in the photo album on our YouTube channel and the Culture & Technology Podcast. Our focus on culture & technology continues in 2022. More info soon!
Content Vienna: Support for digital design
In 2021, as part of Content Vienna, our digital design competition, we once again provided 10,000 euros in production and further development support for each of five creative digital projects. In addition, we also awarded special prizes. The seven award-winning projects showcase the wide range of creative digital productions in Vienna: From a virtual reality theatre experience, to a game that simulates climate change, to a digital music production tool, to a combination of classical music with NFT art.
The Content Vienna Connecting programme also provided networking and support in parallel. In addition, in cooperation with Subotron arcademy, our Creative Talks also set new trends in connection with digital gaming culture.
In the field of digital design, the first ever CIVA Festival took place in February under the title “Social Distancing – Virtual Bonding”. We presented selected projects from our “Free Spaces – a New Social” challenge.
Urban food: Creative trends for food culture in the city
Having creatives work on the important topic of food for the city has been a focus of ours for several years. In cooperation with the MAK, we presented creative, sustainable solutions related to food and the dining spaces of tomorrow under the title “Eat Love” as part of the Vienna Biennale for Change 2021. From May to October 2021, the Eat Love projects toured the city with the “studio mobile / think tank station”. A full programme was offered at locations such as the Viktor Adler Market and the Naschmarkt: from workshops on using aquatic plants from the Danube to produce vegan caviar, to cooking presentations, to a “taste of empathy” experience. The “think tank station” was a large mobile sculpture that invited people to participate and voice their opinions.
The Planet Matters conference was held as part of the biennale. Architecture, art, design, ecology and economics experts discussed interdisciplinary approaches to climate protection, with a focus on food.
Austria’s largest design festival, the Vienna Design Week was a highlight of the year, as it is every year. In our Urban Food & Design format in the Brigittenau focal district, we showed how design is involved in food production, the structure of consumption and table culture, helping to shape the future. An interactive installation by design researcher Kathrina Dankl provided a playful way to experience various related projects.
Viennese fashion – local and international
In cooperation with the Austrian Fashion Association, we support fashion designers and labels in establishing their businesses through HOW TO FASHION. This workshop programme, launched in November, focuses on commercial know-how transfer, networking and internationalisation. The initiative is supported by a video series and also allows funded participation in the AFA x DACH Showroom.
In cooperation with the MQ Vienna Fashion Week, we also offered Viennese fashion labels exclusive presentation and sales opportunities during the Fashion Week in September, as well as in the Not Another Concept Store.
Dynamism on the art market
A lot was happening on the art market in 2021 as well. Two new exhibition formats have emerged in Vienna: Interconti Vienna and the SPARK Art Fair. Two exhibitions, Parallel and viennacontempory, kicked off the “autumn of culture”. Finally, the Vienna Art Week in November was held with the slogan “Losing Control”. In addition to numerous exhibitions, current topics such as NFT art were discussed.
In 2021, the Forward Exchange Programme again offered creatives the opportunity to learn from and together with each other across borders. This time we illuminated the interface between design and film with creatives from Vienna and Hamburg. At the Forward Festival in October, participants in our Founders Lab – Creative Industries also received feedback on their projects.
Exchange within the Danube region was the focus of the Waves Vienna Festival in September. In addition to an international music programme, the Waves conference we supported addressed current issues in the music industry, including pandemic restrictions on musical creators.
Vacant property utilisation and urban design
How can property vacancy be prevented, and how can vacant properties be put to a positive use? What added value do creative projects offer for the real estate industry, the city and the public? These questions were at the centre of the “Unseen Profit” symposium on the study by Paradocks of the same name. During the symposium organised by Creative Spaces Vienna, experts from Aarhus, Amsterdam, Hamburg, Paris and Vienna provided insights into best practices.
The urbanize! festival for urban research in October was dedicated to strategies for social change and reorienting urban society. We presented a workshop called “Fix the System, Not the Women” on responsible resource use and employee deployment, as well as the future of work from the perspective of women entrepreneurs. The architecture in progress networking events introduce new trends in the field of architecture.
In 2021, 48 creative enterprises from Vienna received support for implementing their projects through our ongoing Creative Industries Funding Programmes. A total of 2,877,486 million euros in funding were awarded, which triggered investments of 6,388,709 million euros.
Vienna, 9 December 2021