LAB: Post Social Media: New Strategies to Make People Care
Let’s face it: it has become increasingly hard to make people care about you on today’s social media platforms. As brands and friends compete for our attention, we’re overwhelmed by our feeds and notifications, constantly on the edge to either keep up or give up. This workshop is about exploring new ways of engaging people. We’ll go beyond the like & follower economy and look into more sustainable, mindful and collaborative models of building communities in today’s time and age.
Severin Matusek (1984) works across technology, culture and creativity to bring people closer together. As a co-founder of co-matter, a global network that explores what makes communities thrive, he’s passionate about creating experiences that empower people, let them participate and create value together. Over the past 10 years, Severin has worked with brands such as Samsung, Apple, Google, Canon, Huawei and ASOS, was a founding member of Copenhagen’s Techfestival He built EyeEm’s community of 20M photographers and led Lomography’s crowdsourced publishing line. He studied philosophy in Vienna and Paris and lives in Copenhagen with his family and bicycle.