World Cup Gold for Design Made in Vienna
The design firm aws designteam, which also received funding from the Vienna Business Agency, developed custom ski bindings that are finding success in the world of professional skiing.
The Free Flex EVO is a binding developed together with Tyrolia specifically for the needs of the professional skier. Six gold medals, a silver and a bronze were won at the World Cup in Beaver Creek for Head and Fisher. Included in the gold was the medal won by Anna Veith. “Projects which are exciting for us are those where we are involved from the very beginning, where we are involved from the research and conceptualization phases through the market launch”, according to general manager Adam Wehsely-Swiczinsky.
AWS Design has been in business since 2000. In 2005 Ewald Neuhofer joined the business in cooperation with Alexander Gufler and company was renamed "aws designteam". The vision was to design and develop products in cooperation with other companies. The design firm worked with Tyrolia from the very beginning and developed a good reputation in the winter sports industry. In recent years, the cooperation has expanded to include companies such as Head, Fischer and Elan. As a direct offshoot of the athletic business, the company has further expanded into the related area of orthopedic technology, with one of their main customers being Ottobock.
Technology, kinematics and weight reduction are the focus during the development phase. Along with the functionality, it is also important that the products have a certain look to them. Inspiration is often found in the animal kingdom, or - as in the case of the walking machine “Ambition” – in the faces of the “autobots”, the good guys in the “Transformers”. Siemens & Audi are also customers. AWS concept projects are on display at the Vienna Design Week. And finally, interested companies can take a look at the inside workings of AWS during a Learning Journey (see pics on facebook), organized by departure, the creative unit of the Vienna Business Agency. “We don’t design from the top down, but rather support organizations and their new products, along with their material identity” - Wehsely-Swiczinsky in discussing their corporate philosophy.
Services/grants provided by the Vienna Business Agency:
- Grants received through the creative Programme
as of December 2016