image/reads/text. Language In Contemporary Art
With the gallery festival curated by_vienna, the Vienna Business Agency has been strengthening Vienna as an international gallery and business location since 2009 and is supporting the cooperation between Viennese galleries for contemporary art and international curators.
Every year, curated by_vienna is dedicated to a specific theme finding its multifaceted expression in the individual exhibitions of the participating galleries.
The contacts gained in the course of curated by_vienna contribute to intensifiying and fostering cooperation between various actors of the international art scene and classical businesses.
A gallery festival with multifaceted exhibitions
With exhibitions in 21 Vienna galleries, conceptualised by international curators, this year’s curated by_vienna gallery festival examines the significance and function of language in contemporary art. This seems particularly relevant in view of widespread digitalisation and the associated trends towards visualisation. These tendencies require a reconsideration of the mutual conditionality and permeation of the visible and the utterable as well as the incongruency between the two. The festival‘s title “image/reads/text”, coined by the artist Heinrich Dunst, spans a broad range of associations to this year’s topic which moves along the intersections between language and art.
The work of art as a manifestation of an idea formulated in language
Ever since the existing genre boundaries were blurred by the avant-garde movements of the last century, the electric relationship between art and language has been radically challenged and often experimentally expanded. Artists of movements such as Cubism, Futurism, Dada and Surrealism attempted to examine the formal and aesthetic qualities as well as the representative character of letters, words and fragments of sentences, and to bring linguistic methods to light. In the 1950s and 1960s, the representatives of concrete poetry discovered the phonetic, visual and acoustic dimensions of language and employed them as artistic devices, rendering them visible in verbal images and tangible in sound poems and performative instructions. In their work, the reality of the linguistic product took precedence over that of content. The conceptual art of the 1960s and 1970s, in turn, often used the idea of a universal language – a logical disposition of language – as the single basis for its artistic treatment of the topic. The work of art itself was a manifestation of an idea formulated in language.
In light of this productive marriage of art and language in the 20th century, art theorist Wolfgang Max Faust spoke of a “literarisation of art” and an “iconisation of language” in 1977. The rise of the image as a medium, combined with a decline in linguistic paradigms owing to the development and transition of digital media over the past few decades, seems definitive. But are we confronted with the verbalisation of images and the pictorialisation of language? Can this tendency be observed in today’s art production?
Language increasingly acts as the surface of digital logic
Digitalisation has drastically changed how we speak and communicate. We use fragments of sentences, acronyms and pictograms; we add emojis and images to our messages. Today, communicating means making use of different semiotic systems. The permanent act of decoding and translating nonverbal signs and codes affects our daily use of language. Which communication cultures and rituals, and which language communities are emerging from this? And what does this imply for the relationship between art and language, between image and text?
In addition, our user behaviour is increasingly influenced and dictated by political and economic authorities. The creation of meaning is automatised by algorithms and controlled by hyperlinks. What impact does this have on our perception and on the way we acquire knowledge? Who gains access to the “global village” and, once there, how do we escape our own “echo chamber”, surrounded by our subjective patterns of thought?
The productive marriage of art and language
Language increasingly acts as the surface of digital logic. The examination of language within contemporary art, however, has not been halted through the changes related to this development. On the contrary: in the past few years, many artists have seen all things poetic as an effective instrument to strive for autonomy from authorship, commercial dependency and explicitly political instrumentalisation. They have also put artistic paradigms such as creativity and individuality up for renegotiation in connection with discourse, distribution and economy.
In 2017, besides examining current issues like these, curated by _vienna is also asking the fundamental question of how visual arts today can be translated into linguistic discourses and theories, and what the works themselves already contain that can influence the subsequent verbalisation. The gallerists, curators and art mediators, as players involved in the curated by _vienna festival are also mouthpieces for art – aiming to feed it into intellectual and economic relationships for exploitation. One of art’s characteristics, however, is that it follows its own rules, its own reality, irrespective of linguistic translatability. With this in mind, what must, in the end, remain unsaid?
An accompanying programme taking place in the individual galleries, as well as texts by selected artists, linguists, communication scholars and authors, form the expanded discursive framework throughout the duration of curated by _vienna 2017. Ever since its inception in 2009, the festival has been organised and funded by the Vienna Business Agency with its creative center departure. Now in its ninth year, the project’s aim is to systematically intensify the cooperation between Viennese galleries for contemporary art and international curators, and to highlight the significance of Vienna as a hub for contemporary art.