Since 2014 Annina Zwettler is program manager at ARTE Deutschland. In her role she works on the European broadcaster’s digital development strategy and new storytelling formats such as VR and short form webseries. With a focus on linear TV formats as well, she is aware of the changing requirements on both sides. With this double-insight she often finds herself in a mediator’s role between these parallel worlds of moving images.
Before joining ARTE Deutschland, Zwettler was a curator and project manager at the ZKM | Center of Art and Media Karlsruhe and Technisches Museum Wien. Her experiences include the realization of contemporary art and historical exhibitions, the development of digital content, the project lead for a new museum’s entrance hall and funding of art projects.
Annina Zwettler studied arts and media management at the University of Passau and Salzburg. She lives in Baden-Baden, Germany and Vienna, Austria.