Promotion of women and gender mainstreaming in the Vienna Business Agency
For over 10 years, the Business Agency has pursued a resolute gender mainstreaming approach. Gender mainstreaming means always consciously perceiving any social inequalities between women and men in all areas, and in all planning and decision steps, and taking them into account. All projects are designed in such a way that they also contribute to promote equality between women and men as much as possible.
The building blocks of the FemPower initiative of the Vienna Business Agency
FemPower = economic power
From idea to your own business: women are supported with a special contact point to successfully implement their business ideas. The unique options provided in Vienna range from a detailed, individual, initial consultation, through assistance in the preparation of business strategies, to expert advice on financing and funding opportunities for the planned project.
FemPower bonus & calls
The Vienna Business Agency has concerned itself with the question of how the proportion of women can be increased in the research and development sector (R&D) since 2004. Greater involvement of women in innovation and research projects not only opens up new career opportunities for individual women, but also increases the quality of the projects, strengthens the company and therefore constitutes a competitive advantage for Vienna.
With the FemPower Bonus, the Business Agency provides a specific incentive to entrust women with positions of responsibility in the R&D sector. If a woman directs an R&D project, the company will receive 10,000 Euros in additional funding as part of the research and innovation programs. Furthermore, there are gender and diversity indicators in the evaluation of grant applications.
As part of the ongoing monitoring of the target groups and the achievements of the Vienna Business Agency, all data is collected gender-specific where possible. In 2008, 2010 and 2012, all data was analyzed with a focus on gender-related aspects as part of gender monitoring.
Impact analysis of the FemPower bonus and FemPower calls
In 2012 the research institute, Interuniversity Research Center for Technology, Work and Culture, headed by Dr. Anita Thaler analyzed how the FemPower bonus and grants received as part of FemPower calls has impacted the careers of female project managers. With very few exceptions, those women who got positions as project managers for the first time were assigned further project management tasks and/or management functions. Women who were already working in a managerial capacity were able to expand their departments and development activities. The lasting effects of the FemPower initiative have been confirmed beyond any doubt by independent evaluators.
Funding for girls as part of technology awareness activities
Women and girls are the focus in our technology awareness activities. Visibility of female innovators is being increased, because strong female role models will spark enthusiasm for science and technology in girls. Idea attack workshops and major events such as the Vienna Research Festival are held to inspire young people, especially girls, about research and technology, to ensure our future work force.
Information and networking events for technology developers and startups in Vienna
The Vienna Business Agency and partners organize events that enable networking of technology companies and startups with one another, with potential development partners, and pilot customers. Both in the selection of lecturers as well as the invitation policy, care is taken to address both women and men.